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SEO & Web Specialist

Pekin, Illinois
8 Sep 2022

Primary responsibility: Servicing clients through management and coordination of web development projects including designing, building, and maintaining websites and digital campaigns as well as managing SEO programs; assisting clients with troubleshooting and researching solutions to problems with websites. Technical abilities in software and the internet to help assist our website project manager are essential in this position. Attention to detail is extremely important.

Secondary responsibility: Assisting business development onsite presentations to help market McD Digital services to prospects and existing clients.

Client Focused

This position represents the McD Digital division in many ways. It is imperative that professional phone skills, customer service, and patience are core competencies for this individual. A sense of urgency for the client's situation is a key element in conveying the values of McD.

Duties and Responsibilities


  • Website development, trouble shooting and search engine optimization
  • Project management including training and customer support
  • Analyzes web metrics and provides expertise on optimization and online marketing
  • Collaborates with multiple departments in proposal creation and cost estimation
  • Supports business development with client presentations
  • Performs statistical analysis and reporting functions including recommendations
  • Research new developments in the online industry
  • Assist clients and staff with website content, data entry, and page building

Core duties:

  • Build and manage websites; taking charge of what is needed from a creative/graphics/copy standpoint to move website projects along at a good pace
  • Manage and execute SEO programs
  • Project Management including project setup, specs, proposals, task assignment & status updates, and deadline management
  • Preparing proposals with the assistance of other team members as needed
  • Support the manager and AEs in all aspects of client communications
  • Website quoting and coordinating with outside vendors
  • Assist staff by providing technical support with content transfer, HTML cleanup, stylesheet setup, testing, and troubleshooting
  • Coordinate and respond as needed to website requests from clients
  • Direct designers on design-related website change requests
  • Direct copywriters on content related website change requests
  • Assist with quoting change requests with AE
  • Inform appropriate personnel on status changes of projects
  • Training clients on website CMS tools
  • Create specification documentation for NEW modules (as requested)
  • Work with outside vendors and programmers on specifications
  • Help in quoting the new modules based on specifications including trends and research
  • Manage and take charge of support tickets along with Website Project Manager

Other Duties:

  • Taking part in presentations to help close business
  • Create custom CMS system tip sheets for clients as needed
  • Servicing customers to keep them satisfied by reaching their goals
  • Other duties as assigned

Desired Skills & Experience:

  • Bachelor of Arts/Science degree in Advertising, Graphic Design, Website Development or Related Field
  • Project management experience in the marketing field
  • Familiarity with project management techniques
  • Excellent communication skills (both written and verbal)
  • Understanding and experience with web technologies, specifically content management systems and SEO
  • Knowledge of internet tools, trends, and user experience concepts
  • Inherently motivated and organized with a can-do attitude
  • Flexible and creative
  • Team player, willing to take direction
  • Able to multi-task

Compensation & Benefits:

  • Pay: Competitive Hourly Wage
  • Option for a flex-time position
  • Year End and Christmas Bonuses
  • 401K and Profit-Sharing Program
  • Health and Dental Insurance
  • Group outings and events
  • Continuing education
  • PTO and Paid Holidays

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  • Job Reference: 706735967-2
  • Date Posted: 8 September 2022
  • Recruiter: McDaniels Marketing
  • Location: Pekin, Illinois
  • Salary: On Application