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eCommerce Channel Marketing Manager

Location
San Diego, California
Posted
8 Sep 2022

Objectives


The eCommerce Channel Marketing Manager will be responsible for the day-to-day operations and helping lead the growth of the eCommerce sales channel business by managing several marketing channels including the company website. This is an opportunity to work with a hard-working team in a critical role with significant room for growth.


Responsibilities:

       Manage select eCommerce marketplaces and the company website, and ensure that all internal systems contain accurate quantities, pricing, part numbers and descriptions. Walmart, Staples, eBay, Overstock, Newegg, Home Depot, Office Depot, Wayfair, are some examples of the online marketplaces where the company products are listed. Amazon will not be an initial focus for this position.

       Manage and track category/SKU performance and profitability. Evaluate and identify potential cost reduction activities. Make recommendations on obsolete and slow-moving inventory.

       Develop effective marketing campaigns and promotional tactics that drive sales.

       Responsible for the marketing content of the products in various marketplaces and managing advertising campaigns.

       Assist in the maintenance of sales forecasts and development of pricing strategies.

       Interact with QA/QC to respond to customer complaints and customer requests for technical product information.

       Collaborate with internal and external teams, such as the distributors, internal sales team, customer service, technical support, and product positioning.

       Partner with internal and external 3rd parties on the development of marketing collateral to support overall product categories as well as new product releases or product improvements.

       Conduct opportunity analysis including market research, SEO, voice of the customer, and competitive research in support of growth strategy.

       Responsible for reviewing website and ensuring all SKUs are set up accurately with a complete status for online within slated time frames, including naming convention, product attributes, product categorization, key words, and SEO Support.

       Translates and incorporates the in-store category and overall e-Commerce strategy into the online experience, including the visual display of the category pages, category-specific taxonomy, navigation, and search experience. Partner with site managers to optimize online merchandising to grow sales within category and overall e-Commerce strategies.

 

Skills and Qualifications:

       Bachelor's Degree (B.A/B.S.) in a related field or industry equivalent experience

       Minimum of five years of relevant experience managing online channels and/or websites; Experience with Shopify is highly desired

       Minimum of three years of Channel Marketing Management experience

       Must be computer literate in MS Word, Excel, and PowerPoint

       Can-do attitude and ability to problem solve and think outside the box

       Must be proficient in the utilization of various online marketplaces

       Excited to join a small and mighty team that makes a major impact

       Marketing skills are desired

       Experience in consumer electronics industry and/or Product Marketing is highly desired


Company Overview

Mount-It! is a family business that was established in 2006 in San Diego, CA. We strive to offer the highest quality products at value prices and offer a catalog of over 500 different types of mounting solutions ranging from wall brackets, monitor desk mounts, ergo office solutions, projector mounts, and other related hardware. Our products are popular with VARs servicing government, military, education, hospitals, and other similar commercial environments. You can find us as a supplier to Staples, B&H Photo, GSA Advantage, SYNNEX, SHI, and we also sell to large online retailers like Amazon and Walmart. We have been featured in the top 1500 on the Inc. 5000 Fastest Growing Companies list for 2015-2022, as well as the top 30 of San Diego's Fastest Growing Private Company list from 2014-2019.


Our products are designed at the corporate headquarters, located in Poway, California. The corporate website is . 


Job Type: Full-time


Pay: $65,000.00 - $90,000.00 per year

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Details

  • Job Reference: 706731154-2
  • Date Posted: 8 September 2022
  • Recruiter: Mount-It!
  • Location: San Diego, California
  • Salary: On Application