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Development Director, Cause Marketing

Washington, Washington DC
8 Sep 2022


For more than 100 years, 4 H has given kids a voice to express who they are and how they make their lives and communities better.

National 4-H Council (Council) is committed to providing leadership and resources so 4-H programs are available to youth across the country of all beliefs and backgrounds. Our executive leadership team and Board of Trustees are dedicated to the belief that helping kids achieve their boldest dreams empowers not only them, but also our communities to thrive today, tomorrow and beyond.

Through life-changing 4 H programs, nearly six million kids have taken on critical societal issues, such as addressing community health inequities, engaging in civil discourse and advocating for equity and inclusion for all. 4 H is delivered by the Cooperative Extension System-a community of more than 100 public universities across the nation that provides experiences where young people learn by doing.

Council is the private sector, non-profit partner of the Cooperative Extension System and the National Institute of Food and Agriculture within the United States Department of Agriculture.

Position Summary

Council seeks a Development Director, Cause Marketing to unlock the magic of the 4-H brand to drive new revenue opportunities from corporations and brands, with a focus on unrestricted revenue in support of the Resource Development (RD) fundraising goal. The Development Director will report to and collaborate with the Senior Director, Development and Brand Partnerships and RD leadership to manage and grow pioneering partnerships, cause marketing campaigns and sponsorships with high-profile corporate partners to support Council, and Cooperative Extension's 4-H program.

The Development Director will play a significant role in the development and design of annual pipeline planning, corporate stewardship strategy, and processes. The Development Director will have direct revenue goals, which includes coordinating solicitation of partnerships ranging from $50K to $1M+, in addition to sharing collective responsibility for larger team revenue goals to support unrestricted operational efforts as well as brand and visibility initiatives. This position will help shape the full corporate strategy to steward critically important partnerships, to enhance existing business and support collaborative efforts internally.

He/she will strategize and contribute to all areas of RD's team including planning, prospecting & cultivation, new business development, donor deliverables and reporting. This position may be responsible for managing direct reports.


Development Portfolio Duties

Secure and steward annual portfolio of $500K - $2M with leading partner brands to support the organization and Resource Development team revenue goals, with oversight responsibility for the day-to-day execution and stewardship of partners including raise incremental funds, increase awareness, and engage consumers with 4-H and our mission.

Collaborate with Senior Director to implement fundraising strategy and pipeline to steward current donors and grow the portfolio in collaboration with new business team members

Develop and facilitate relationships for donor cultivation, new development opportunities and reporting on successful completion of initiatives.

Drive new business development and moves management through research, discovery meetings, attendance at conferences and engagement at other events.

Develop unique fundraising concepts and strategies that further partners' business objectives and ensuring year-over-year growth of partnership revenues by leading meetings, creating compelling pitch decks and concept papers as needed, and collaborating with a core team of Council Associates to inform approach.

Develop and maintain knowledge of corporate giving interests, staff and trends particularly in the cause marketing industry.

Cross-Organizational Collaboration Duties

Stay informed about Council's organizational strategies and programs, as well as youth development trends to secure additional funding, and engage funders in Council's work as appropriate.

Manage contract review process with Legal and ensure that all contractual agreements are upheld by Council and our partners to include timely donation of funds, registration of co-venture agreements, and compliance with other contractual obligations.

In partnership with Council's Marketing team, facilitate approval of corporate partner program collateral materials while ensuring proper use of the 4-H Name and Emblem and adherence to Council of BBB guidelines and state-mandated Commercial Co-Venture regulations.

Strategic Communication Duties

Be a liaison between corporate partners and internal core teams by helping to align on shared vision, goals, and projects -- while navigating any challenges that may arise with a positive, solutions-orientation approach.

In collaboration with Council's Account Management team, support the tracking of deliverables status for each partner as it relates to contractual agreements (number of communications, resources provided, etc.), gather key performance indicators from cross-functional teams, and support the creation campaign recaps and year-end reports.

Make recommendations based on information analyzed for future Cause Marketing campaigns, partnerships and strategies.

Staff Management Duties

This position has potential to train, develop, coach, lead, and supervise at least one Council Associate delivering cause marketing partnerships $50K-$250K

This position has potential to work with team members to develop individual development plans that enhance their skill set and work toward future career pathing.

Perform special projects or assignments as required by the Senior Director, Development and Brand Partnerships and Chief Development Officer.

Skills and Qualifications

Bachelor's degree in nonprofit management, public administration, business administration, sales management, marketing, or related discipline, or equivalent in work experience (master's degree preferred).

Minimum of five years proven experience in sales, cause marketing, consumer/retail promotions, and project management in a nonprofit agency, or related environment.

Minimum five years proven experience in successful corporate fundraising.

Minimum five years proven experience of relationship management experience, including creating and growing relations between private and non-profit sectors and specifically with high-level donor representatives and volunteer Board members.

Strong prospecting skills and work collaboratively with lead generation efforts.

Creative, quick thinker who thrives in brainstorm sessions and who can think of past obstacles to achieve a bigger vision.

Demonstrated ability to be a self-starter, manage multiple priorities, lead and support a cross-function team while maintaining focus, project management, and attention to detail in a fast-paced environment.

Working knowledge of Better Business Bureau standards regarding charitable solicitations and state regulations regarding Commercial Co-Ventures desired.

Exceptional written and oral communication skills and ability to work across various technology platforms, including virtual and video conferencing, collaborative documents.

  • Proficiency in MS Office applications (Word, Excel, PowerPoint, Outlook, and Teams).

Proficiency in Microsoft Dynamics or equivalent fundraising/CRM software preferred.

Ability to perform in a team-oriented environment.

Strong organizational skills and the ability to prioritize.

  • Demonstrated interest in youth development preferred.

Travel Requirements: Travel may be necessary, up to 20% of the time (5 days/month; local, regional & national). It would require travel by air, car, rail.

ADA Requirements

The physical demands described here are representative of those that must be met by an Associate to perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Role routinely uses standard office equipment such as computers, telephones, photocopiers, filing cabinets and fax machines.

Mostly a sedentary role; however, some filing required.

Requires the ability to lift files, open filing cabinets, and bend or stand as necessary.

Basic math skills needed to calculate formulas, commissions, discounts, and so forth.

Must be able to lift 10 to 20 pounds.

Position typically has the following Career Ladder:

Senior Development Director

Vice President of Development



Level (Beginning, Proficient, Advanced, Mastery)



Critical Thinking


Initiative & Innovation


Collaboration & Teamwork


Customer Orientation


Business Mindedness


Spirit of Diversity & Inclusion



This position description indicates, in general, the nature and levels of work, knowledge, skills, abilities and other essential functions (as covered under the Americans with Disabilities Act) expected of an incumbent. It is not designed to include or contain a comprehensive listing of activities, duties or responsibilities required. An incumbent may be asked to perform other tasks as needed.

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  • Job Reference: 706732741-2
  • Date Posted: 8 September 2022
  • Recruiter: National 4-H Council
  • Location: Washington, Washington DC
  • Salary: On Application