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CRM Executive

City, London
Job Type
8 Sep 2022

CRM Executive

Up to £32,000

Calling all highly motivated and hardworking marketing executives.

This role is suitable for someone who has recently started a career in marketing and/or CRM and is keen to work within the sports industry.

Looking for a driven and highly motivated individual, who has a strong passion for sports and in particular England sports teams.

Key Responsibilities

  • Developing and managing the We Are England Cricket Supporters and All Stars & Dynamos Cricket Parents Newsletter email plans, planning relevant and timely campaigns in line with wider marketing, digital content and commercial partner plans.
  • Executing all email campaigns using our ESP, dotmailer, from designing and building emails through to audience selection, campaign testing and deployment, ensuring attention to detail and quality controls are in place at all times.
  • Building a thorough understanding and knowledge of the Supporters and All Stars Cricket Parents database to be able to advise on the best strategies for engaging them with key ECB campaigns and initiatives.
  • Assisting on campaigns for The Hundred, from driving ticket sales to building excitement ahead of the Competition.
  • Monitoring the performance of the welcome and lapse prevention programmes and evolving and improving these as necessary.
  • Executing the priority window and general sale plans to drive ticket sales for international and domestic cricket fixtures, and the retention plans for All Stars & Dynamos Cricket to drive registration for the programme.
  • Supporting the wider Marketing team to deliver growth for the We Are England Cricket Supporters membership.
  • Working with our Digital and Marketing Teams to create and brief effective content that will resonate with our identified audiences.
  • Supporting the Network Communications team with weekly newsletters to the wider ECB database, from Clubs to Umpires.
  • Conducting ongoing email performance analysis and reporting back to the relevant stakeholders.
  • Working with the commercial partnerships team to deliver sponsor contractual rights.

  • Working with the customer services team to resolve any queries related to Supporters and/or All Stars Cricket emails.
  • Building relationships with our partners across the First-Class County network.
  • Working with our IT team, digital and email marketing agencies to manage our customer databases, ensuring customer data remains clean and GDPR compliant.
  • Salary

    Up to £32,000

    Hybrid/ flexible working

    If you would like a confidential chat about this role or your next career move, please do not hesitate to get in contact with on DD: (0) or connect with me on LinkedIn: Grace Morgan

    Major Players are the UK's leading digital, marketing, creative and tech talent agency. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

    At Major Players, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and meaningful change to our partners, candidates and employees. For further information visit:

    Contact: Grace Morgan


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    • Job Reference: 706768865-2
    • Date Posted: 8 September 2022
    • Recruiter: Major Players
    • Location: City, London
    • Salary: On Application
    • Sector: Community & Sport
    • Job Type: Permanent
    • Start Date: Tue, 06 Sep 2022 05:17:00 EST