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Chief Marketing Officer

Location
Marietta, Ohio
Posted
8 Sep 2022

The Company:


The organization is a rapidly growing, privately held and diversified company. Established over 35 years ago, the company has grown to include 10 different operating companies in the industries of manufacturing, engineering, professional services, real estate, and retail. Today, the company employs over 500 associates and generates revenues north of $150M annually. The company continues its impressive track record of growth both organically and via acquisition.


The company is headquartered in a southeastern Ohio city that was the first permanent settlement in the Northwest Territory. The city was established in 1788 by a band of entrepreneurs, veterans of the American Revolution, and pioneers in education, medicine, business and social reform. Today, the city offers beautiful parks, two rivers, 19th century architecture, brick streets, historical landmarks and museums to its residents and visitors with a robust downtown alive with shops, restaurants, and businesses.


Position Summary:

The CMO will oversee all company marketing, assisting operating company leaders in the development and execution of their marketing strategy and vision. Reporting directly to the President & CEO, the successful candidate can balance a practical mindset with a creative business acumen and lead people through complex marketing operations. The CMO will manage a corporate team of 10 through one direct report with dotted line reports from the operating companies.


Essential Duties & Responsibilities:


Brand Management and Communication

  • Lead company's brand communications and messaging strategy and execution.
  • Assist in developing the value proposition for the operating companies and create foundational content to communicate this message in an engaging and inspiring way.
  • Prioritize the customer and their experience to build an authentic brand and create better, more individualized marketing tailored to the customer. This includes owning the brand messaging as it relates to attracting the best talent in the marketplace.
  • Increase engagement and build a community around marketing efforts.
  • Consult regularly with the senior and executive team to thoroughly understand the marketing needs to successfully deliver against the organization's vision, long term strategy, and annual goals.
  • Plans, organizes, and represents the company at trade shows and industry events.


Demand Generation

  • Develop online/offline marketing communications campaigns to target specific customers segments and drive improved lead generation, resulting in increased sales.
  • Actively seek creative ways to secure new and profitable business through brand awareness, new customer relationships, expanding on existing relationships, development of partnerships, or other marketing strategies.
  • Identify new markets that will allow us to continue to grow the business in both traditional and nontraditional ways.
  • Demonstrate a deep understanding of the customer, including their needs, expectations, and behaviors at every stage of the customer journey. Anticipate customer needs and behaviors.
  • Listen to clients and utilize technology to scale the listening process. Then translate the information into specific strategies and action items.
  • Develop, deliver, and communicate value propositions to clients.
  • Marry data with creativity to find new ways to engage, entertain, and delight customers.


Market Intelligence

  • Lead market research, VOC, data analysis, results orientation, and the regular use of metrics in daily management.
  • Optimize marketing expertise and leverage best practice models/processes, tools, technology, and partners to drive marketing decisions and the client experience.
  • Use analytics to create value for internal customers and to clearly communicate the impact that various marketing programs are having.
  • Continuously acquire new knowledge and share intelligence across the organization. Actively research new channels, platforms, processes, technical innovations, etc.
  • Use data and analytics tools to gather real-time insights to inform marketing strategies and programs. Synthesize and turn those data points into actionable insights and stories that will resonate with the business. Then take that data to drive the necessary changes internally to provide greater value and better experiences to both internal and external customers.
  • Create clear metrics and a marketing performance scorecard within the marketing function and to other internal customers.


Product Strategy

  • Thoroughly and proactively lead the organization toward its strategic goals through marketing efforts.
  • Develop, plan, and execute marketing strategies based on market knowledge, experience, and client feedback. Provide that information to cross-functional teams to ensure our products align with our customers' needs.
  • Analyze market trends, research competition, review company data, identify opportunities for growth, and define evolving organization-wide standards and goals. Develop strategies to shift with market and customer changes.
  • Develop marketing plans to support the overall company strategy and build adoption and followership from stakeholders by clearly articulating optimistic expectations for the future and defining the importance of each person's involvement in the marketing efforts.
  • Demonstrate a visionary and open mindset in search of new strategies for providing innovative marketing solutions to tell the company's story.


Qualifications

  • Bachelor's degree from a four-year college or university in marketing, communications, public relations or related field. MBA preferred.
  • Seven years of proven experience as a marketing leader.
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects.
  • Ability to apply marketing techniques over digital and non-digital channels.
  • Further, the CMO should possess knowledge in all related disciplines including Digital Marketing.
  • The ideal candidate will be a bright, energetic self-starter with outstanding communication and interpersonal skills.

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Details

  • Job Reference: 706736292-2
  • Date Posted: 8 September 2022
  • Recruiter: Find Great People | FGP
  • Location: Marietta, Ohio
  • Salary: On Application